HDFC Bank – a leading private sector bank
HDFC Bank Limited is a popular financial services company. It is a private sector bank founded in the year 1994 by the country’s largest housing finance company, Housing Development Finance Corporation Limited (HDFC). HDFC Bank is head quartered at Mumbai, Maharashtra. At present HDFC has a vast network of 1,986 branches spread nationwide. It has more than 5,471 ATMs across 99 cities in India. It has been reported that the net profit of HDFC bank rose to 3,926.30 Crore in the fiscal year 2010-11.It was the first financial company to set up a bank in the private sector with the approval of the Reserve Bank of India(RBI). It also issues the MasterCard Maestro debit card. HDFC Bank generally deals with Wholesale Banking Services, Treasury and Retail Banking Services. Some of the important products of HDFC Bank include Credit Cards, Corporate Banking, Consumer Banking, Investment Banking, Private Banking, Finance and Insurance, Mortgage Loans, Private Equity, Wealth Management etc.
HDFC Bank NetBanking
HDFC Bank provides secured banking services in order to protect customer’s online transaction. It has launched ‘Secure Access’ which is an online security initiative to make NetBanking transactions more safe and secured. It is an online security measure introduced by HDFC Bank to protect the customer’s account from dangerous hackers and fraudsters. Secure Access involves two key points which a customer needs to note:
1. Logging into HDFC Bank NetBanking involves 2 steps. After keying in the customer ID which is on the first screen, Secure Access will take you to the next one where the customer needs to enter his password.
2. Multilayered Authentication Process is an innovative process of Secured Access. It requires the customer to register for conducting ANY Third Party Transaction. Moreover, a clear personalized picture and message will help the customer to identify the fraud sites.