NE
talents dominated reality shows in ’07
By Our Correspondent
Assam Tribune
GUWAHATI, Dec 21 – The North East, in the year 2007,
virtually became the latest talent scouting ground for
reality shows aired on all the premier television channels,
as singing talents from the region had a field day round the
year. The region’s singing talents led the brigade from the
front and stamped their authority domination in all the
major reality-based singing talent hunt shows on television
that were screened during the period.
From Amit Paul in Sony TV’s ‘Indian Idol III’ to Joy
Chakraborty in Zee TV’s “Sa Re Ga Ma Pa World Challenge’ to
little Anamika in the ongoing Zee TV’s kids’ competition Sa
Re Ga Ma pa, NE’s warriors kept the regions flag flying high
on national television.
“With the arrival of the music-based reality shows on
television and their latest trend of choosing the best
through SMS and telephone voting, NE emerged as a virgin
ground for these shows and it is paying dividends to the
efforts of the youngsters from the region,” admits Manash
Rabin, popular singer cum music director of the Assamese
music industry.
“The North Eastern State’s great bonding as a region had
already come to the fore for the channels during the
‘historical’ run of the region’s first reality TV hero
Debojit Saha when he went on to win Zee TV’s ‘Sa Re Ga Ma Pa
Voice of India’ last year and since then the face of Assam
along with the region has changed in the national circuit,”
he said.
“It is strange that the region has been flooding its new
found idols with SMS votes every time despite the region’s
limited mobile phone density and economic constraints
compared to other prosperous States of the country. The
young and upcoming singer must live up to the expectations
of the people back home. It is not just about getting name
and fame, rather it is about maintaining it,” Rabin
asserted.
“The commercial potential of the region proved to be a boon
for the music talents of the region and momentum should be
maintained,” he pointed out.
The year 2007, it may be mentioned, saw the successor to
Debojit’s cult status in the region in the form of Amit Paul
from Shillong. The charming and dashing Amit enjoyed a dream
run in Sony TV’s “Indian Idol III’, though he missed the
crown by a whisker.
And if Amit placed Shillong firmly on the map of Bollywood
music, Assam’s Joy Chakraborty and Tripura’s Nirupama Dey
did the region proud in the latest season of ‘Saregamapa’ by
emerging as two of the promising singers in the circuit.
Zee TV’s ‘Sa Re Ga Ma Pa Li’l Champs’ also has a strong
contender from the region in the form of Assam’s Anamika.
The 12-year-old has already mesmerized the judges with her
matured singing and is projected as a possible winner. “As
the television channel strive to come up with newer
strategies to attract viewers and search for new markets,
NE, with its yet untapped market potential, will emerge as a
major factor, which according to experts, should encourage
the budding singer more than anything else,”added Rabin.
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